Privacy policy

1. Introduction to Hvidbjerg Strand Feriepark A/S and Associated Brands
Welcome to Hvidbjerg Strand Feriepark A/S - a unique holiday paradise located at the
breathtaking North Sea coast in Blåvand. Established in 1976 by Mona and Thorkild Slaikjær,
the holiday park has evolved from a simple campsite into one of Europe's leading holiday
destinations under the leadership of siblings Steen and Lene Slaikjær. With a continuous
pursuit of innovation and improvement, Hvidbjerg Strand Feriepark A/S has expanded its
portfolio to include Vejers Strand Camping, Skagen Sydstrand Camping, Blåvand Spa &
Wellness, and Restaurant Høfde4 (hereafter referred to as "Associated Brands"), each with
their unique offerings and charm. Our mission is to create unforgettable holiday experiences
with a broad spectrum of facilities, including a tropical aqua park, a comprehensive wellness
center, the PlayCity playground, luxurious accommodation options, and much more. With a
deep commitment to sustainability and quality, Hvidbjerg Strand Feriepark A/S is proud to be
a pioneer in the holiday industry, recognized with several prestigious awards.

2. Data Controller and Contact Information
Hvidbjerg Strand Feriepark A/S, with VAT number 78188812, located at Hvidbjerg Strandvej
27, 6857 Blåvand, is the data controller for the processing of personal data within our
organization and the Associated Brands. As your host and protector of your data, we are
committed to handling your personal data with the utmost care and in accordance with the
applicable data protection legislation. Should you have questions or concerns regarding our
data processing practices, or to exercise your rights, you are welcome to contact us directly
through the channels provided on our websites. We are here to ensure that your personal
data remain secure and are treated justly and transparently, while you enjoy your stay with
us.

3. Processing Activities
Hvidbjerg Strand Feriepark A/S and its Associated Brands conduct a range of processing
activities to deliver our services and improve our guests' experiences. These activities
include, but are not limited to, processing personal data related to website visits,
communication with potential customers, and customer relations. We are committed to
processing personal data in accordance with applicable data protection laws, including the
GDPR.

Website Visits
When you visit our websites, we use cookies and other tracking technologies to enhance
your user experience and gather data about website usage. This information is utilized to
optimize website functionality and present relevant content. We respect your privacy and
provide you control over the cookies that are used during your visit. Our cookie policy
contains detailed information about the specific cookies, their purposes, and how you can
adjust your preferences.

Communication with Potential Customers, Social Media, and Events
We value interactions with potential customers interested in learning more about our
services. Whether you reach out to us via email, phone, a social media contact form on our
website, or register for an event with us, we process the personal data you provide for the
purpose of responding to your inquiries and delivering the best possible service. This
information may include your name, email address, phone number, and any other details
you choose to provide. The processing of this data is based on our legitimate interest in
communicating with you and addressing your inquiries.

Customer Relations
To provide our services and ensure the highest quality of guest experiences, we process
personal data about our customers. This includes information necessary for the reservation
and management of your stay or table booking at our restaurants, such as your name,
address, contact details, payment information, and preferences regarding your stay. We
process this information to fulfill our contractual obligations to you, including reservation,
payment, and provision of the agreed services. We value your privacy and ensure that all
personal data are stored securely and shared only with relevant third parties, such as
payment service providers, as necessary to deliver the services.

These processing activities are crucial for us to provide a personalized and effective service
to our guests and customers. We are committed to protecting your personal data and
ensuring that processing is conducted transparently and lawfully.

Newsletter and Marketing Communication
Hvidbjerg Strand Feriepark A/S implements strategic initiatives to engage current and
potential guests through newsletters and marketing communications. This initiative is
designed to keep recipients updated on the latest news, offers, and events, thus
strengthening brand awareness and customer loyalty. By subscribing to the newsletter,
customers consent to receive this type of communication, in accordance with Article 6(1)(a)
of the GDPR. Hvidbjerg Strand Feriepark A/S ensures that recipients can easily unsubscribe
from the newsletter, which respects their right to withdraw consent as provided in the GDPR.

Hvidbjerg Strand Feriepark A/S is entitled to share email addresses of individuals who have
opted to receive our newsletter with social media platforms, including but not limited to,
META. The reason for this is that Hvidbjerg Strand Feriepark A/S aims to target its marketing
as precisely as possible, thereby ensuring that marketing from Hvidbjerg Strand Feriepark A/S
is relevant to the recipient. Hvidbjerg Strand Feriepark A/S considers that this purpose fulfills
the requirement of legitimate interest for the processing of these personal data, pursuant to
Article 6(1)(f) of the General Data Protection Regulation (GDPR).

Any person who has provided consent for the above may withdraw it at any time, pursuant
to Article 7(3) of the GDPR.

Accounting and Bookkeeping
To comply with financial and legal obligations, Hvidbjerg Strand Feriepark A/S collects
necessary personal data for accounting and bookkeeping purposes. This includes processing
transaction data, such as purchases of services and products, in line with Article 6(1)(c) of the
GDPR, which requires companies to process personal data to fulfill a legal obligation.
Hvidbjerg Strand Feriepark A/S is committed to securely storing this information for only as
long as legally required, highlighting the company's dedication to protecting customers'
privacy and data.

Job Applications
The recruitment process at Hvidbjerg Strand Feriepark A/S involves collecting and processing
personal data from job applicants, including names, contact information, education, and
work experience. This processing is based on Article 6(1)(b) of the GDPR, which allows the
processing of data necessary to enter into or fulfill a contract—in this case, a potential
employment contract. Hvidbjerg Strand Feriepark A/S respects the privacy rights of all
applicants and ensures that personal data are used solely for recruitment purposes and kept
secure. Furthermore, applicants' data are deleted or anonymized when they are no longer
necessary for the purpose for which they were collected, unless the applicant consents to
longer retention for future job opportunities.

4. Categories of Personal Data
Hvidbjerg Strand Feriepark A/S and its Associated Brands collect various categories of
personal data in order to deliver our services effectively. These categories include, but are
not limited to, contact information (such as name, address, email, and telephone number),
payment and transaction data, information about the use of our websites and services
(including interactions with our newsletter), as well as information collected during the
booking process and stay. This information helps us to tailor and improve our guests'
experience.

5. Purposes of Data Collection
Our collection and processing of personal data serve multiple purposes. Primarily, it enables
us to create and manage your booking, provide service during your stay, and communicate
effectively with you before, during, and after your visit. This includes sending important
information about your stay and responding to any inquiries or needs you may have.

Furthermore, we use personal data to improve our services and offerings, including analyzing
user behavior on our websites to optimize the user experience and ensure that content is
relevant and engaging. This helps us to understand our customers' preferences and tailor our
marketing strategies accordingly.

Data collection is also crucial for our marketing efforts, which allow us to inform you about
new offers, services, or events that we believe may interest you. This is always done with
respect for your preferences and with the option to easily opt out of future communication.

Finally, the collection of personal data is necessary to fulfill legal and regulatory obligations,
such as accounting and bookkeeping, as well as to ensure a safe and secure environment for
both guests and staff by monitoring our facilities and services.

In all these contexts, our overarching goal is to provide an exceptional and personalized
service that meets your needs and expectations, while ensuring the protection and respect
of your personal data.

6. Legal Basis for Processing
The processing of personal data within Hvidbjerg Strand Feriepark A/S and its Associated
Brands must be based on a solid legal foundation, in accordance with GDPR. The primary
legal bases include:

Consent: (Article 6(1)(a)): The data subject has given explicit consent to the processing of
their personal data for one or more specific purposes.

Contract: (Article 6(1)(b)): Processing is necessary for the performance of a contract to which
the data subject is a party, or to take steps at the request of the data subject prior to
entering into a contract.

Legal Obligations: (Article 6(1)(c)): Processing is necessary for compliance with a legal
obligation to which the controller is subject.

Vital Interests: (Article 6(1)(d)): Processing is necessary to protect the vital interests of the
data subject or another natural person.

Public Tasks or Exercise of Official Authority: (Article 6(1)(e)): Processing is necessary for the
performance of a task carried out in the public interest or in the exercise of official authority
vested in the controller.

Legitimate Interests: (Article 6(1)(f)): Processing is necessary for the purposes of the
legitimate interests pursued by the controller or by a third party, except where such interests
are overridden by the interests or fundamental rights and freedoms of the data subject
which require protection of personal data.

7. Recipients or Categories of Recipients
Personal data collected by Hvidbjerg Strand Feriepark A/S and its Associated Brands may be
shared with a range of recipients as necessary. This may include service providers such as IT
support and payment services, public authorities as required by law, and partner
organizations in connection with events or offers. All recipients are committed to protecting
data and processing it in accordance with applicable legislation.

8. Retention Period for Personal Data
Personal data is stored for as long as necessary to fulfill the purposes for which it was
collected, including compliance with contractual and legal obligations. This includes a period
that allows us to manage any questions or complaints and to comply with accounting
regulations. After this period, personal data will be deleted or anonymized.

9. Security Measures
Hvidbjerg Strand Feriepark A/S has implemented appropriate technical and organizational
measures to ensure a high level of security for the processed personal data. This includes
protection against unauthorized or illegal processing and against accidental loss, destruction,
or damage. The measures are regularly reviewed to maintain security in line with
technological development.

10. Your Rights as a Data Subject
As a data subject at Hvidbjerg Strand Feriepark A/S, you have several rights under GDPR,
including the right to access, rectification, erasure ("the right to be forgotten"), restriction of
processing, objection to processing, and the right to data portability. You also have the right
to withdraw your consent when the processing is based on it. These rights ensure that you
have control over your personal data. All inquiries regarding this should be directed to
info@hvidbjerg.dk.

11. Withdrawal of Consent
You have the right at any time to withdraw your consent to the processing of personal data
where the processing is based on consent. The withdrawal of consent does not affect the
lawfulness of processing based on consent before its withdrawal.

12. Complaint Instructions
If you have complaints about our processing of your personal data, you are encouraged to
contact us directly first. You also have the right to lodge a complaint with the Data Protection
Authority if you believe that the processing of your personal data violates data protection
legislation. This can be done by contacting the Data Protection Authority, Borgergade 28, 5,
1300 Copenhagen K, dt@datatilsynet.dk, phone +45 33 19 32 00.

13. Changes to the Privacy Policy
Our privacy policy may change over time to reflect changes in our practices or to comply with
changes in legislation. Any changes will be reflected in the privacy policy available at any time
for Hvidbjerg Strand Feriepark A/S or the websites of our Associated Brands.